17

Dec

2014

Big Data and Business Process

If you act on most or all of your big data analysis, odds are that those actions will eventually change how business leaders think and how the business operates. Here is how that works and why it's a great thing to happen!

Most companies turn to big data to understand their customers and improve advertising and marketing investments. It's a great place to start in big data. But in the course of learning who their customers are, how they behave, and what they like, companies inevitably also discover that a few tweaks to their own internal processes can successfully entice customers and increase profits too!
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Number of views (9979)
Article rating: 5.0

19

Nov

2014

Making Data Analytics a Strategic Business Unit

Organizations have the opportunity to derive more value from their data than ever before. There is a wealth of data right at our fingertips and it's not always utilized effectively so making the most of it is something every organization needs to prioritize.
Converting data into actionable insight is not without its challenges. Does your organization have enough relevant data to work with? This is a perception. In most cases, it's not that the data isn't available, it's that the data is not it complete, organized and stored in a way that's consumable.
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Number of views (9457)
Article rating: 3.0
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